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Nonprofit Adviser

A weekly newsletter for Chronicle subscribers that features expert advice, tools, case studies, and trends to help nonprofit professionals raise money, communicate, and lead. Delivered every Monday. (Subscribers only.)

July 28, 2025
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From: M.J. Prest

Subject: A Guide to Peer-to-Peer Fundraising Success

1720908751
Getty Images

Data visuals help nonprofits communicate clear, powerful messages of impact to donors and grant makers. But if they’re not done well, they may end up confusing your supporters. Stephanie Evergreen, CEO of Evergreen Data, shared five essential tips

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Mark and Heather Segal celebrate completing a cross-country bicycling trek
Christopher & Dana Reeve Foundation
Mark and Heather Segal celebrate completing a cross-country bicycling trek from Washington state to New York, raising funds for the Reeve Foundation.

Looking for good news? Everyday heroes are throwing fun, uplifting events to give back to the Christopher & Dana Reeve Foundation — raising $1.1 million from peer-to-peer fundraising last year alone.

“When there’s so much chaos, that is when people are motivated to do something good,” says Kelly Lamb, who has coached more than 700 volunteers on fundraising through DIY events and athletic pursuits in her work directing the Team Reeve program.

She told me most of her organizers come through the Reeve Foundation’s National Paralysis Resource Center after supporting a loved one through a spinal-cord injury or experiencing one themselves. They want to give back to the organization, and Team Reeve offers them the perfect opportunity to do so. Lamb shared her tips for building a successful volunteer-driven fundraising program from the ground up, including a template for peer-to-peer appeals.

Read more about turning your supporters into fundraising superheroes in my latest story, How the Reeve Foundation Tripled Its Peer-to-Peer Fundraising Revenue.

Enjoy your week,

M.J. Prest
Senior Editor, Advice

WEBINARS

  • 081425-How to Secure Capacity-Building Grants_COP_newsletter_Plain.jpg

    Today: August 14 at 2 p.m. ET | Register Now

    Amid so much disruption in the nonprofit world, some funders are rethinking how to get money to the field quickly and effectively by investing in nonprofits’ capacity. Join us for the webinar How to Secure Capacity-Building Grants to learn from two funders who invest in organizational capacity as they explain ways to identify grant makers, craft compelling proposals, and build relationships with nonprofit associations that offer these grants to members.

ONLINE FORUMS

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    Today: August 5 at 2 p.m. ET | Register Now

    Join us for How to Use AI Without Breaking Donors’ Trust to learn from Jeremy Morse of Anthos|Home, CJ Orr of the Orr Group, and Josie White of Shelter the Homeless as they discuss responsible ways to use AI. They’ll explain the importance of human oversight and share ways to increase productivity while avoiding potential pitfalls.

New Advice

  • 2155744071
    Careers

    Craft a Résumé That Helps You Climb the Ladder

    By Lois M. Baron
    Nonprofit hiring managers offer their top job-application tips.
  • 1720908751
    Communications

    Data Visuals That Wow: 5 Easy Ways to Show Impact

    By Stephanie Evergreen
    Transforming your impact data into sharp, strategic charts is easier than you might think. These simple visualization strategies will make your outcomes crystal clear.
  • Steven Williams, right, president of WBGO, onstage with Dorthaan Kirk, an NEA Jazz Master who held many roles with WBGO over more than four decades, celebrate the station’s 45th anniversary in April 2024.
    Fundraising

    Capital Campaigns — Full Speed Ahead or Time to Pull Back?

    By Ben Gose
    How charities are handling ambitious fundraising efforts in a time of economic uncertainty.
  • Businessman and couple pulling at rope around large dollar sign money bag  (Ikon Images via AP Images)
    Fundraising

    8 Ways Your Board Can Drive Momentum in a Capital Campaign

    By Libby Sander
    Tap into your board members’ skills and strengths to make the most of their participation in a multiyear fundraising drive.
  • A close up dirt-level of a gardener planting a mango tree
    Tool Kit

    Tips and Advice for Better Grant Seeking

    Key concepts and advice to help organizations win grants from foundations.
  • podcast-logo-homepage.jpg

    Explore Our New Podcast on Leading Well

    Tune in as Chronicle CEO Stacy Palmer asks innovative nonprofit CEOs to share their proven approaches to working with boards, managing intergenerational staffs, hiring and motivating strong senior teams, and much more. Look for new episodes on Tuesdays.

Tip of the Week

Show how you fit at the nonprofit group where you want to work. Read its annual report, media hits, press releases, and blog to show you’ve done your homework, says Deirdre Jennings-Holton, director of talent acquisition at the World Wildlife Fund. Then in your cover letter and résumé, reveal how your interests and skills are a good match for their priorities: “This is what the organization cares about, what they’re talking about, what they are excited about — and think about your connection to those topics.” Read more job-hunting tips on getting to the next level in your career in Lois Baron’s article: Craft a Résumé That Helps You Climb the Ladder.

New Grant Opportunities

Your Chronicle subscription includes free access to GrantStation’s database of grant opportunities.

Education: The Toshiba America Foundation supports high-quality STEM education in U.S. K–12 schools by funding innovative, teacher-designed projects. Teachers can apply for grants that center on project-based learning. Application deadlines: September 1, November 1, December 1; depending on grade level.

Performing Arts: The Shubert Foundation supports the ongoing vitality of live performing arts across the U.S., prioritizing nonprofit professional theater and also funding dance organizations. Its primary focus is on providing general operating support, but it also funds arts-related organizations, leading drama departments, and new theatrical works. Grants range from $15,000 to $371,000; application deadlines October 15 and December 4.

Fundraising EventsFundraising from IndividualsDigital Fundraising
M.J. Prest
M.J. Prest is senior editor for advice at the Chronicle of Philanthropy, where she highlights how nonprofit leaders navigate and overcome major challenges. She has covered stories on big gifts, grant making, and executive moves for the Chronicle since 2004.
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