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PlaybookPlanned-Giving Basics
Here’s a collection of fundraising advice aimed at helping donors build a legacy — and organizations secure their future. -
Major Gifts
Billionaire Tom Golisano Pledges $253 Million and Creates a National Alliance of Children’s Hospitals
The founder of the payroll giant Paychex has given away more than $1 billion, with a significant share going to help children. -
Innovation
A Los Angeles Couple’s No-Nonsense Charity Helps the Working Poor
Greg and Jodi Perlman started The Change Reaction to help people in their city stay afloat during times of crisis. They’ve given $60 million to 43,000 families over the past six years. -
Fundraising
Facing Nonprofit Fury, GoFundMe Reverses Course
The company has made the donation pages it created for organizations opt-in and will remove all unclaimed pages. It also issued an apology. -
Fundraising
Backlash Grows as Charities Say GoFundMe’s Donation Pages Create Chaos
The pages launched by the company to help nonprofits have left some feeling they can’t control their organization’s message. Experts offer advice on what to do if you have a page. -
Fundraising
A $35,000 Gift Via Text! How to Tap Americans’ Love Affair With Phones
The popularity of texting means donors are likely to look at the messages. Fundraisers are adding texts to their playbook and seeing good results. -
Fundraising
Use Behavioral Science to Nudge Donors, Spur More Gifts
Removing friction in the giving process and employing strategic nudges can boost your organization’s fundraising revenue. -
Planned Giving
Beyond the Bequest: How Legacy Societies Deepen Donor Ties
Want to keep legacy donors engaged — and giving? Here’s how to stay close to supporters who’ve included your charity in their estate plans. -
Innovative Financing
How to Bridge a Funding Gap
A strategic reserve fund mobilizes money and appeals to entrepreneurial donors. Is it the right solution for your nonprofit? -
Big Gifts
What Fundraisers Should Know About Big Donors’ Thinking Right Now
Big gifts are on the upswing, but those who advise America’s ultra-wealthy say top donors continue to feel overwhelmed and in doubt about where and how to give effectively.
