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Nonprofit Adviser

A weekly newsletter for Chronicle subscribers that features expert advice, tools, case studies, and trends to help nonprofit professionals raise money, communicate, and lead. Delivered every Monday. (Subscribers only.)

June 2, 2025
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From: M.J. Prest

Subject: Level Up Your Board Recruitment

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Federal funding cuts and an unstable economy are pushing charities to the brink. In challenging circumstances like these, unrestricted grants help nonprofits weather the storm, but finding the most flexible funding isn’t easy. Making the case for such support requires a longer-term strategy than

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Welcome to June. When your board meets this summer, it’s a good opportunity to examine its dynamics and ask yourself whether it’s time to add some fresh blood.

David Wheeler recently spoke with consultants who specialize in matchmaking between nonprofit groups and potential board members. The experts identified a few overlooked but important traits that go beyond trustees’ capacity to “give or get” money. Among the most valuable:

Passion for the mission. The most important quality in a prospective board member is devotion to your cause, says Jeremy Cramer, founder and CEO of Exponential Philanthropy. “You need to find people who are passionate, who can literally light people’s souls on fire about the mission, the cause that you’re fighting for.” After vetting a prospect’s commitment to your work, ask them what they hope to get out of their service. “The boards that I’ve been most privileged to sit on are the boards where I learn the most, because that brings me the most joy,” he says.

Professional experience from a variety of careers. While lawyers, investment advisers, and accountants are usually the most popular choices for trustees owing to their connections and expertise, a balanced board has people with other skill sets in the mix, says Jennifer Nohelty, chair of the board of the Washington Policy Institute. For example, marketing experts will offer a fresh look at how you present your organization’s mission. Alternatively, church secretaries are experienced communicators who thrive as connectors to those with the influence and capacity to give. At service organizations, people who have received services — such as the parents of a child with special needs — will have the passion, knowledge, and zeal to fundraise, she adds.

To find more ideas about where to find board members who can take your nonprofit to the next level, read 6 Steps to Turbocharge Your Board Recruitment.

Have a good week,

M.J. Prest
Senior Editor, Advice

P.S. Don’t miss the latest episode of our podcast Nonprofits Now: Leading Today for leadership guidance amid uncertainty.

WEBINARS

  • 061225-Securing Large Grants - Graphics_COP_newsletter_Plain.jpg

    Today: June 12 at 2 p.m. ET | Register Now

    Attracting six-figure grants can be a game changer for nonprofits — offering the kind of funding that fuels growth, strengthens infrastructure, and drives long-term impact. Join us for Securing Large Grants: Strategies That Work to learn what it takes today to win major grants. Our speakers will walk through key steps for securing big grants — including how to position your mission, communicate your vision, and engage funders as long-term partners.
  • 072425-Big Gifts Year’s End_COP_newsletter_Plain.jpg

    Today: July 24 at 2 p.m. ET | Register Now

    Nonprofits raise as much as a third of their annual fundraising revenue in the final quarter of the year, but savvy major gift officers keep their major donors and major gift prospects informed and engaged all year long. Join us for Plan Now for Big Gifts at Year’s End to learn smart ways to map out donor meetings, craft compelling messages, and track key metrics to ensure you make the most of the next six months and hit your goals for the year.

ONLINE FORUMS

  • NewsletterPlain-600x500.png

    Today: June 11 at 2 p.m. ET | Register Now

    Nonprofit leaders face big challenges. Figuring out how to make revenue forecasts amid great economic uncertainty may be among the thorniest. Join us for Planning Amid Disruption: Navigating Tariffs, Recession Fears, and More to learn how to prepare budgets based on different scenarios. Kristine Alvarez of the Nonprofit Finance Fund, Myal Greene of World Relief, and Laurie Wolf of The Foraker Group will share their expertise.
  • NewsletterPlain-600x500.png

    Today: June 24 at 2 p.m. ET | Register Now

    Within the next five years, AI has the potential to radically alter the ways we interact with technology and what we expect from it. Join us for A Glimpse into Our Near Future: AI Is Transforming Nonprofits, to learn from Jamie Alexandre of Learning Equality, Ashutosh R. Nandeshwar of CCS Fundraising, and Nick Suplina of Everytown for Gun Safety as they explain how AI is redefining what’s possible in the nonprofit world.

PODCAST

  • newsletter_540x360.png

    Listen Now: Leading Amid Economic Uncertainty

    How can nonprofit leaders steer their organizations through tough economic times? In our latest episode of the Nonprofits Now podcast, Chronicle CEO Stacy Palmer speaks with Myal Greene of World Relief and Aisha Benson of Nonprofit Finance Fund to get their advice on how to manage fiscal uncertainty.

New Advice

  • 1396112131
    Fundraising

    5 Ways to Take Monthly Giving to the Next Level

    By Lisa Schohl
    As economic worries grow amid federal funding cuts and threats of a potential recession, monthly giving can provide stability for your nonprofit by creating a predictable and dependable revenue stream.
  • 1923546405
    Grant Seeking

    7 Ways to Earn Foundations’ Trust and Win General Operating Support

    By M.J. Prest
    Three experts explain how to get to know foundation program officers and best position your nonprofit to secure flexible funding.
  • 506131752
    Careers

    Skilled Government Workers Are Job Hunting. Here’s How to Meet Them.

    By Lois M. Baron
    People with the experience, knowledge, and connections ideal for serving the missions of nonprofits are among the vast number of federal employees who have lost their jobs this year. But how to find them? And how to attract them to your nonprofit?
  • 32650119
    Fundraising

    Nonprofits Are Turning to AI to Save Time and Money

    By Rasheeda Childress
    Organizations are experimenting with ways the technology can craft grant proposals, analyze donor data, improve programs, and more.
  • 2184187832
    Executive Leadership

    Me and My Shadow: A Peer Learning Model Helps Leaders Grow

    By Ben Berger and Shuki Taylor
    5 key lessons from an experiment in professional development for high-level executives.

Tip of the Week

When planning for your financial future during turbulent times, stay in close contact with foundations and other donors. World Relief sent a fundraising appeal one day after the White House announced cuts in refugee resettlement programs, says its president and CEO Myal Greene. The humanitarian group followed up with more details as the outlook became clearer. The response to these appeals raised $10 million in two months for World Relief, positioning the group to absorb the immediate financial hit. For more leadership advice, listen to the latest episode of our podcast Leading Amid Economic Uncertainty.

New Grant Opportunities

Your Chronicle subscription includes free access to GrantStation’s database of grant opportunities.

Medical Care: Family Medicine Cares USA, a program of the American Academy of Family Physicians Foundation, helps new and existing free clinics to care for the uninsured in areas of need across the United States. Reimbursement grants fund the purchase of durable medical equipment and instruments necessary for the diagnosis and treatment of primary care patients. Grants up to $25,000 for new clinics and up to $10,000 for existing clinics; application deadline July 15.

Youth Leaders: Rural Youth Leaders, a collaborative initiative, aims to uplift and invest in the leadership of creative young people and the cultural stewards who support them in rural communities. Teams from six rural communities across the U.S. and tribal nations will be selected, each consisting of two emerging leaders (aged 18-24) engaged in creative arts and cultural traditions, one cultural steward mentor, and one nominating organization. The youth leaders will participate in a fellowship, accompanied by the cultural steward. Teams receive $2,500 stipends for each youth fellow and $10,000 to support the cultural steward and nominating organization; application deadline June 16.

Major-Gift FundraisingFundraising from Individuals
M.J. Prest
M.J. Prest is senior editor for advice at the Chronicle of Philanthropy, where she highlights how nonprofit leaders navigate and overcome major challenges. She has covered stories on big gifts, grant making, and executive moves for the Chronicle since 2004.
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