Welcome to June. When your board meets this summer, it’s a good opportunity to examine its dynamics and ask yourself whether it’s time to add some fresh blood.
David Wheeler recently spoke with consultants who specialize in matchmaking between nonprofit groups and potential board members. The experts identified a few overlooked but important traits that go beyond trustees’ capacity to “give or get” money. Among the most valuable:
Passion for the mission. The most important quality in a prospective board member is devotion to your cause, says Jeremy Cramer, founder and CEO of Exponential Philanthropy. “You need to find people who are passionate, who can literally light people’s souls on fire about the mission, the cause that you’re fighting for.” After vetting a prospect’s commitment to your work, ask them what they hope to get out of their service. “The boards that I’ve been most privileged to sit on are the boards where I learn the most, because that brings me the most joy,” he says.
Professional experience from a variety of careers. While lawyers, investment advisers, and accountants are usually the most popular choices for trustees owing to their connections and expertise, a balanced board has people with other skill sets in the mix, says Jennifer Nohelty, chair of the board of the Washington Policy Institute. For example, marketing experts will offer a fresh look at how you present your organization’s mission. Alternatively, church secretaries are experienced communicators who thrive as connectors to those with the influence and capacity to give. At service organizations, people who have received services — such as the parents of a child with special needs — will have the passion, knowledge, and zeal to fundraise, she adds.
To find more ideas about where to find board members who can take your nonprofit to the next level, read 6 Steps to Turbocharge Your Board Recruitment.
Have a good week,
M.J. Prest
Senior Editor, Advice
P.S. Don’t miss the latest episode of our podcast Nonprofits Now: Leading Today for leadership guidance amid uncertainty.