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Nonprofit Adviser

A weekly newsletter for Chronicle subscribers that features expert advice, tools, case studies, and trends to help nonprofit professionals raise money, communicate, and lead. Delivered every Monday. (Subscribers only.)

July 13, 2020
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From: Margie Fleming Glennon

Subject: Nonprofit Adviser: How to Ask for Money During a Crisis

Open door. (Getty Images)
Getty Images

This week, Joan Garry shares her story of taking the helm of a nonprofit in financial tatters and draws on the experience to share valuable advice on how to dig your “‘organizational truck” out of ditch. “Today’s crises are unlike any other in modern history,” she says, “and nonprofits are feeling the full impact.” So these days, lots of people are asking whether they should ask for money during these challenging times. Joan’s response: You can and you must. But how?

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Open door. (Getty Images)
Getty Images

This week, Joan Garry shares her story of taking the helm of a nonprofit in financial tatters and draws on the experience to share valuable advice on how to dig your “‘organizational truck” out of ditch. “Today’s crises are unlike any other in modern history,” she says, “and nonprofits are feeling the full impact.” So these days, lots of people are asking whether they should ask for money during these challenging times. Joan’s response: You can and you must. But how?

“When you ask for money, frame the gift as a bridge from where you are now to what’s possible,” Garry says. She suggests that you build excitement about your destination without getting too caught up in the mechanics of the journey.

Garry also recommends that nonprofit leaders make nurturing supporters a priority. Be sure to check in on them from time to time without asking for money. “Keep your organizational family close and their mission fires burning,” she advises. And don’t forget to seek and appreciate nonmonetary forms of support, Garry says, such as pro bono services. These in-kind gifts can help “fuel your trip to the other side of this pandemic without blowing your budget.” Get these and other tips in How to Ask for Money During a Crisis.

And check out more articles, tools, and case studies online to help your nonprofit meet its goals.

Regards,
Margie Fleming Glennon
Senior Editor, Professional Development

New Resources

  • 3d rendering of yellow question marks on black background and wooden surface. Problems and solutions. Find the best question for the best solution. Photo illustration. (iStock)
    Ask an Expert

    Ask an Expert: Tips for Cleaning Up a Donor Database

    By Eden Stiffman July 7, 2020
    Create standard procedures and a data-entry guide — and make sure that future records are entered properly.
  • Open door. (Getty Images)
    Advice

    How to Ask for Money During a Crisis

    By Joan Garry July 7, 2020
    5 ways to survive these challenging times, attract gifts, and strengthen your nonprofit.
  • <b>CONVERSATION STARTER</b><br/>White people need to talk with other white people about race before there can be productive discussions across race, says nonprofit CEO Rahsaan Harris.
    Advice

    How to Tackle Race at Your Organization

    As told to Eden Stiffman July 2, 2020
    Nonprofit CEO Rahsaan Harris offers advice about how to talk about race in your organization — and act on those discussions.
  • Students and faculty leave the Kirkwood Regional Center at the University of Iowa in Coralville, Iowa, at the end of morning classes on Thursday, March 23, 2017. (Liz Martin for The Chronicle)
    Management and Leadership

    3 New Higher-Ed Fundraising Trends That Should Last

    By Nancy Jackson June 18, 2020
    Creative online engagement, a focus on mission and results, and an appreciation for good managers are three trends advancement professionals notice since the Covid-19 crisis hit.
  • Advice

    How We Are Creating Diversity, Equity, and Inclusion From the Inside Out

    By Yolanda F. Johnson June 18, 2020
    A new report details the steps one membership organization has taken to diversify its ranks.

Tip of the Week


To reduce bias when hiring, take care when setting minimum qualifications for positions. Think carefully about the skills a person needs to be successful. Sometimes the skills and experience required for jobs make it more likely that affluent — and mostly white — people will qualify. For instance, many entry-level nonprofit jobs require volunteer experience. But many low-income and minority college graduates work paid jobs while in school, reducing the likelihood that they’ll spend a lot of time volunteering. Instead of focusing on volunteer experience, she says, nonprofits might weigh relevant work experience more heavily. “Often what [nonprofits] say they need as selection criteria doesn’t actually tie to the job,” says Monisha Kapila, chief executive of ProInspire, an organization that develops nonprofit leaders. Get more advice in How to Overcome Implicit Bias in the Hiring Process. And don’t forget you can consult more than 1,150 articles and tools offering advice and shortcuts online.

How to Thank Donors — and Bring Them Closer to Your Cause

Join Our Webinar — Donors have stepped up in a big way to help nonprofits respond during the Covid-19 crisis. How are you thanking the supporters who are helping you through these tough times? We all know that showing appreciation, keeping donors involved, and sharing your results helps inspire long-term giving. But it can be hard to do that when so many regular ways of communicating are curtailed.

Don’t miss this chance to learn creative ways to thank, engage, and retain donors in a time of social distancing. Two top fundraisers will show you how to shift your donor-relations strategy, adjust fundraising expectations, and redefine success in the year ahead. Join us on July 16 at 2 pm Eastern for a 75-minute webinar. Sign up now to get a special 40% discount off the regular rate.

One-on-One: A Giving-Pledge Donor Calls for Change in a Time of Tumult


As the nation faces an economic and health crisis and calls for racial justice grow louder, one Giving Pledge donor is urging other wealthy people to do more. Join us on July 23 at 2 p.m. Eastern for a one-on-one conversation with Melanie Lundquist, who, with her husband, has appeared four times on the Philanthropy 50 list of top donors in America. She’ll explain why she supports public schools and good health care and why she:

  • Urges fellow big donors to support solutions that can be copied across the nation and around the globe.
  • Believes philanthropy must advance equity by focusing on and fixing the ways society fails those who are denied these basic human rights.
  • Pursues advocacy and wants other donors to know that dollars alone do not accomplish what is needed today.

This conversation will help nonprofit leaders understand how to encourage other donors to give generously and wisely — and offers an opportunity for donors, board members, and others to deepen their understanding of how to respond in these tumultuous days.

Subscriber Benefit: All Chronicle subscribers will be pre-registered for this event and receive free access. Non-subscribers, sign up today a special discount of 40% off the early-bird rate.

How to Shape Your Strategy at Year’s End


Join Our Webinar — Will donor fatigue set in before this year’s giving season? What kinds of messages will be appropriate, and how can you capture attention, especially if the economy and the nation are still reeling from the pandemic? Join us for a strategy session that will offer advice on how to plan for what promises to be one of the most complicated fundraising seasons in decades. You’ll learn from a veteran fundraiser who has worked at nonprofits big and small and now oversees a team that raises more than $12 million a year through annual giving, major gifts, special events and planned giving. Plus, you’ll gain insights from a veteran fundraising consultant who also served as executive director of three nonprofits about how to adapt your strategy and fundraise during a crisis. Join us on Thursday, August 6 at 2 p.m. Eastern and get a special 40% discount off the regular rate.

New Grant Opportunities

Your Chronicle subscription includes free access to GrantStation’sdatabase of grant opportunities. Among the latest listings:

  • Jobs. The Reimagining Pathways to Employment in the U.S. Challenge powered by MIT Solve, the Morgridge Family Foundation, and New Profit, seeks the most promising solutions that accelerate pathways to current and future employment across the United States. Solutions that focus on noncoastal states, U.S. interior regions, or racial justice are encouraged. At least five teams will be selected to receive a minimum of $100,000 in grant funding and additional support. The deadline to submit a solution is November 9.
  • Arts. The Andy Warhol Foundation for the Visual Arts supports curatorial programs at museums, artists’ organizations, and other cultural institutions to originate innovative and scholarly presentations of contemporary visual arts. Projects may include exhibitions, catalogs, and other relevant activities. Proposals that highlight women, artists of color, and under-represented practitioners are encouraged. The foundation has designated one of its grants to recognize the work of organizations with a deep-seated commitment to defending the First Amendment rights of artists. The next postmark deadline for proposals is September 1.
Margie Fleming Glennon
Margie oversees the Nonprofit Intelligence team, which produces the Chronicle of Philanthropy’s online forums and professional-development webinars; editorial reports that help leaders work smarter; and service journalism on philanthropy.com, including the podcast, Nonprofits Now: Leading Today.
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