When it comes to giving, gender matters, and understanding how can have a major impact on a nonprofit’s fundraising success, says Andrea Pactor, associate director of the Women’s Philanthropy Institute at Indiana University’s Lilly Family School of Philanthropy.
In this episode of Fundraising Fundamentals, Ms. Pactor looks at how female philanthropy differs from giving by men and what nonprofits can do to draw financial support from a growing class of well-to-do women.
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