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CommunicationsStop Writing Vision Statements. Do This Instead.
Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. -
Opinion | Watch Your Language
Why Philanthropy’s Democracy Talk Turns People Off
Here are the words that leave average Americans cold — and the language that could connect them to the billion-dollar fight to strengthen the country. -
Planned Giving
Beyond the Bequest: How Legacy Societies Deepen Donor Ties
Want to keep legacy donors engaged — and giving? Here’s how to stay close to supporters who’ve included your charity in their estate plans. -
Leadership
Weatherproof Your Future by Building an Endowment: Here’s How
Giving experts share three approaches to raising money that helps you weather any storm. -
Opinion
7 Words That Can Restore Trust in Philanthropy
The language nonprofits use can push people away. Here’s how to invite them in and build connection. -
Year-End Fundraising
How to Craft a Winning Year-End Appeal in Challenging Times
Experts share nine tactics for running a fundraising campaign that hits revenue goals and helps you finish the year strong. -
Opinion
To Protect Democracy, Tell a Better Story About Why It Matters
Philanthropy leaders recognize the need to counter authoritarian narratives but aren’t sure where to begin. Here’s a game plan. -
Advocacy
Nonprofits Fight Trump Insults With Story of Their Own
A new digital ad campaign highlights the work of charities and encourages people to contact their lawmakers to defend the sector. -
Opinion
Philanthropy’s Trigger Words — and How to Make Your Message Clear
You say ‘equity.’ They hear ‘exclusion.’ Strategies for getting everyone on the same page. -
Fundraising
5 Ways to Take Monthly Giving to the Next Level
As economic worries grow amid federal funding cuts and threats of a potential recession, monthly giving can provide stability for your nonprofit by creating a predictable and dependable revenue stream.
