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How a Program for Women Donors Re-Energized Its Marketing Materials

By  Margie Fleming Glennon
October 8, 2015

In 2012, when Melissa Effron Hayek took over as director of the Women & Philanthropy program at the University of California at Los Angeles, she focused on revamping the decades-old program to beef up membership and more effectively engage women.

Now, a main goal of the program is to identify leadership opportunities for women within the program and across the campus, says Ms. Effron Hayek. This instills loyalty and strengthens the ties between female donors and the organization.

The rebooted program also provides valuable networking events and exclusive opportunities to connect accomplished women who have ties to the university, whether as professors, researchers, deans, or donors. Plus, the program strives to connect young members with more experienced mentors who want to help motivate and inspire the next generation of women philanthropists.

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In 2012, when Melissa Effron Hayek took over as director of the Women & Philanthropy program at the University of California at Los Angeles, she focused on revamping the decades-old program to beef up membership and more effectively engage women.

Now, a main goal of the program is to identify leadership opportunities for women within the program and across the campus, says Ms. Effron Hayek. This instills loyalty and strengthens the ties between female donors and the organization.

The rebooted program also provides valuable networking events and exclusive opportunities to connect accomplished women who have ties to the university, whether as professors, researchers, deans, or donors. Plus, the program strives to connect young members with more experienced mentors who want to help motivate and inspire the next generation of women philanthropists.

The Women & Philanthropy brochure projects a sense of energy, and its program overview outlines five goals of the program and lists key benefits.

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  • How a Program for Women Donors Re-Energized Its Marketing Materials
Read other items in this Appealing to Women Donors package.
We welcome your thoughts and questions about this article. Please email the editors or submit a letter for publication.
Advocacy
Margie Fleming Glennon
Margie oversees the Nonprofit Intelligence team, which produces the Chronicle of Philanthropy’s online forums and professional-development webinars; editorial reports that help leaders work smarter; and service journalism on philanthropy.com, including the podcast, Nonprofits Now: Leading Today.
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