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Philanthropy Today

A free email with news, trends, and opinion articles about the nonprofit world, as well as links to our tools, resources, and webinars. Delivered every weekday. Philanthropy Today subscribers also get a bonus weekly email called Philanthropy Today — The Commons, about how America’s nonprofits and foundations are working to heal the nation’s divides.

July 16, 2025
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From: Philanthropy Today — The Commons Weekly

Subject: Philanthropy Trigger Words, and How to Make Your Message Clear (Opinion)

Visit The Commons for our latest content, and sign up for The Commons LinkedIn newsletter.

From senior editor Drew Lindsay: Every day, the strategic plans of nonprofits and philanthropy collapse over a single word or phrase. In our polarized world, the term “equity” engenders hope in one room and resentment in another. “Civility” may feel like a call for dialogue or a demand for silence.

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Visit The Commons for our latest content, and sign up for The Commons LinkedIn newsletter.

From senior editor Drew Lindsay: Every day, the strategic plans of nonprofits and philanthropy collapse over a single word or phrase. In our polarized world, the term “equity” engenders hope in one room and resentment in another. “Civility” may feel like a call for dialogue or a demand for silence.

That’s the argument of Matt Watkins, who has written a follow-up to his Commons essay last month about nonprofit jargon. In his new piece, the communications expert examines how words are “saturated with moral, political, and emotional meanings” that vary widely depending on the audience. He writes:

“What feels clear and affirming in one setting can feel confusing or even threatening in another.”

Watkins goes on to outline “translation strategies” to help ensure ideas resonate with all audiences. “In this environment,” he says, “the organizations that will succeed are not those with the most polished language, but those who listen hardest and translate with care.”

Read his essay for his full diagnosis and prescription.

From The Commons

  • 537364722
    Opinion

    Philanthropy’s Trigger Words — and How to Make Your Message Clear

    By Matt Watkins
    You say ‘equity.’ They hear ‘exclusion.’ Strategies for getting everyone on the same page.
  • Podcast - Brightspot Icon Graphic 1680x1120px - The Commons in Conversation with Danielle Allen.png
    Interview

    LISTEN NOW! ‘Pick Your Lane': Democracy Advocate Danielle Allen’s Advice for Philanthropy

    By Chronicle Staff
    The author, advocate, and nonprofit leader outlines where philanthropy fits in her “double barrel” strategy to strengthen democracy in Washington and nationwide.

Listen Now! The Pursuit of Equity and Healing at the Kellogg Foundation

In the third episode of our new Commons in Conversation podcast, W.K. Kellogg Foundation CEO La June Montgomery Tabron outlines how the grant maker has achieved a diversity in grant making that has eluded many foundations: In the past decade, more than 40 percent of its grant dollars have gone to organizations led by people of color.

Montgomery Tabron also discusses how nonprofit leaders can pursue racial healing within their organizations and the benefits that Kellogg has reaped from its work. “This journey is a very powerful journey,” she tells Chronicle of Philanthropy CEO Stacy Palmer. “Our engagement scores amongst our staff are the highest that they’ve ever been in this foundation. Our work and our productivity has increased. Our dialogue is rich, and we’re learning from one another.”

Listen to the conversation onApple, Spotify, or anywhere you get your podcasts.

Of the Moment

  • Despite rampant polarization, good-faith conversation can still help lower the temperature on controversial issues in national politics, according to political scientist James Fishkin, who leads Stanford University’s Deliberative Democracy Lab. Fishkin and his team put 200 Pennsylvania residents together for four days of conversations on hot topics such as immigration and climate change. “When you have long-form ability to discuss politics face to face, you can convey nuance and you can understand the emotions, drivers, and backgrounds of the people that you’re speaking to,” Henry Elkus, a co-organizer of the event and founder of Helena, a Los Angeles-based nonprofit, told Politico.
  • Education, while one of the most polarizing issues of the moment, can bring Americans together, according to two national leaders who say they’ve seen it happen before. Presidents George W. Bush and Barack Obama both built bipartisan coalitions for education reform. “They didn’t always succeed,” write Margaret Spellings, Bush’s Secretary of Education, and Ted Mitchell, a top Obama education official, on Fox News. “Their policies provoked fierce debate. But they knew parents and taxpayers wanted schools and colleges to be held accountable for outcomes. They also saw access to excellent education as a fundamental civil right.”
  • As Press Forward and other philanthropy efforts try to bolster local journalism, new research from Muck Rack illustrates just how bad things have become. It documents a 75 percent decline in the number of journalists since 2002. “Stunningly, more than 1,000 counties — one out of three — do not have the equivalent of even one full-time local journalist,” the report says. “To put that statistic in perspective, that means that if you live in a county of 10,000 people, there wouldn’t be even one full-time reporter to cover all of the schools, the town councils, the economic development projects, basketball games, environmental decisions, local businesses, and local events.”

Webinars

  • 072425-Big Gifts Year’s End_COP_newsletter_Plain.jpg

    Today: July 24 at 2 p.m. ET | Register Now

    Nonprofits raise as much as a third of their annual fundraising revenue in the final quarter of the year, but savvy major gift officers keep their major donors and major gift prospects informed and engaged all year long. Join us for Plan Now for Big Gifts at Year’s End to learn smart ways to map out donor meetings, craft compelling messages, and track key metrics to ensure you make the most of the next six months and hit your goals for the year.

Online Forums

  • NewsletterPlain-600x500.png

    Today: July 22 at 2 p.m. ET | Register Now

    Join us for Ask the CEO: What to Know About the Gates Foundation’s Future, a special one-on-one interview with Mark Suzman, head of the Gates Foundation, and Chronicle CEO Stacy Palmer. They’ll discuss the foundation’s priorities, including its decision to spend $200 billion in the next 20 years before shutting down and explore why other grant makers may want to accelerate their giving. Submit your questions. We’ll answer as many as we can during the live event.

Editor's Picks

  • Sherreta and Raymond: Co-leaders of a Louisiana community group
    Leading

    Inside the Leadership Success of a Millennial and Boomer Who Share the CEO Seat

    By Drew Lindsay
    Co-leaders of a Louisiana community group share what makes their norm-defying intergenerational partnership a boon for their staff, their community, and their personal growth.
  • Brightspot Icon Graphic 1680x1120px - The Commons in Conversation with Barbara Kingsolver.png
    Interview

    LISTEN NOW: Barbara Kingsolver on How Urban and Rural America Became Enemies

    By Chronicle Staff
    A conversation with the Pulitzer-Prize-winning author on Appalachia, her own nonprofit work, and how philanthropy can better serve the region.
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    Word Jumble: When Nonprofits Talk Fancy, America Tunes Out

    By Matt Watkins
    Our language is packed with elite-sounding jargon. It is ineffective — and dangerous — amid today’s heightened distrust of institutions and growing hostility to the sector.
The Commons
Drew Lindsay
Drew is a longtime magazine writer and editor who joined the Chronicle of Philanthropy in 2014.
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