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Philanthropy Today

A free email with news, trends, and opinion articles about the nonprofit world, as well as links to our tools, resources, and webinars. Delivered every weekday. Philanthropy Today subscribers also get a bonus weekly email called Philanthropy Today — The Commons, about how America’s nonprofits and foundations are working to heal the nation’s divides.

June 18, 2025
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From: Philanthropy Today — The Commons Weekly

Subject: Nonprofits Love Big Words. Americans Don’t. (Opinion)

Visit The Commons for our latest content, and sign up for The Commons LinkedIn newsletter.

From senior editor Drew Lindsay: To many Americans, the nonprofit world seems to be speaking in code. It uses phrases and terms that are second nature to a grant writer or program officer but that blend into an off-putting bouillabaisse for the average person.

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Visit The Commons for our latest content, and sign up for The Commons LinkedIn newsletter.

From senior editor Drew Lindsay: To many Americans, the nonprofit world seems to be speaking in code. It uses phrases and terms that are second nature to a grant writer or program officer but that blend into an off-putting bouillabaisse to the average person.

Matt Watkins routinely sees unbridled jargon in his work as a consultant who helps foundations and nonprofits write grants, design programs, and craft messaging. Often, he says, organizations deploy the language of grant making in their public communications, befuddling those they hope to engage.

At a time when nonprofits are battling declines in trust and donors, they face a real danger if they don’t embrace more clarity and simplicity, Watkins writes in The Commons this week. “If people can’t understand a nonprofit’s work, they’re unlikely to trust, support, or believe in it.”

Read the full essay because, as Watkins says, “right now, the way we talk about our work matters just as much as the work itself.”

From The Commons

  • 518358614
    Opinion

    Word Jumble: When Nonprofits Talk Fancy, America Tunes Out

    By Matt Watkins
    Our language is packed with elite-sounding jargon. It is ineffective — and dangerous — amid today’s heightened distrust of institutions and growing hostility to the sector.

The Commons Visits the Twin Cities

Chronicle of Philanthropy editor-in-chief Andrew Simon and I hosted a conversation at last week’s Council on Foundations “Leading Locally” conference on local solutions to our country’s divisions. Our guests:

  • Roque Barros, executive director of the Imperial Valley Wellness Foundation in Southern California, talked about his work to help communities in the rural region have voice and visibility as it evolves.
  • Tracy Cutler, executive vice president at the Lancaster County Community Foundation, discussed how the grant maker came to be a leader on equity and bridging in the region.
  • Tito Llantada, director of networks and programs at the Trust for Civic Life, talked about the $50 million funder collaborative’s early grant making targeted at rural communities.

“Tracy, Tito, and Roque helped bring to life the challenges and potential for bridge-building work,” Simon said. “Whether it’s communities coming together through the lithium industry or warm cookies, these leaders speak to the variety of ways polarization can be addressed.”

What Can Fix Democracy?

If democracy is unraveling, what can save it? Scholar, author, and nonprofit leader Danielle Allen will join The Commons in Conversation to talk about a range of solutions championed by philanthropy and nonprofits. These include reform of institutions like Congress and the Supreme Court, investment in civics education, and a rekindling of civic spirit in local communities.

Allen leads the Allen Lab for Democracy Renovation at the Harvard Kennedy School and is director of Democratic Knowledge Project, a civics-education research project. She’s also the founder of Partners in Democracy, which advocates for democracy reforms.

She’ll talk with Chronicle senior editor Drew Lindsay on Thursday, July 10, at 1 p.m. ET on LinkedIn Live.

Register for this free event.

Words of the Moment

“While nonprofits are still among the most trusted institutions in American life, their communications often fail to reflect that trust across ideological lines. The sector struggles with strategy, audience understanding, and platform obsession. As influencers dominate new media spaces, nonprofits risk becoming invisible to millions of Americans.”
— Dimitrios Kalantzis, communications strategist and founder of Five 15 Media; Giving Review

“A poll we recently conducted suggests that people from all political backgrounds urgently want politicians to try to heal the divisions in this country, even as they worry about whether it is possible. An astounding 94 percent of voters agreed with the statement that ‘it is important that both Democrats and Republicans come together to solve the problems that are facing America.’ When you get numbers like that, you know that the sentiment goes way beyond a simple partisan sensibility.”
— Tom Z. Freedman and Jim McLaughlin; Washington Post

“In rural areas like this, the deeper problem is that we’re socially hollowed out. That happy buzz of community life? That’s not here. There are fewer meetings of the Masons, the Rotary Club, the Red Hatters. Our church benches are empty. In the mountains, there’s no safe place against drugs. One elderly woman told me, ‘I don’t open my door anymore.’ I’ve heard teens say, ‘There’s nothing to do.’ A lot of kids are alone in their rooms online with Dungeons and Dragons. I think MAGA plays to a social desert.”
— Rob Musick, religious studies instructor at the University of Pikeville, Pikeville, Ky.; quoted in the New York Times

Webinars

  • 072425-Big Gifts Year’s End_COP_newsletter_Plain.jpg

    Today: July 24 at 2 p.m. ET | Register Now

    Nonprofits raise as much as a third of their annual fundraising revenue in the final quarter of the year, but savvy major gift officers keep their major donors and major gift prospects informed and engaged all year long. Join us for Plan Now for Big Gifts at Year’s End to learn smart ways to map out donor meetings, craft compelling messages, and track key metrics to ensure you make the most of the next six months and hit your goals for the year.

Online Forums

  • NewsletterPlain-600x500.png

    Today: June 24 at 2 p.m. ET | Register Now

    Within the next five years, AI has the potential to radically alter the ways we interact with technology and what we expect from it. Join us for A Glimpse into Our Near Future: AI Is Transforming Nonprofits, to learn from Jamie Alexandre of Learning Equality, Ashutosh R. Nandeshwar of CCS Fundraising, and Nick Suplina of Everytown for Gun Safety as they explain how AI is redefining what’s possible in the nonprofit world.

Podcast

  • Brightspot_Promo_NpN_BarronSegar.jpg
    Podcast | Nonprofits Now: Leading Today

    Listen Now: Navigating Leadership Challenges

    Drawing from a long career in philanthropy, Barron Segar discusses the important role leaders play as a steady hand during challenging times.

Editor's Picks

  • People gather for a program called Sunday School for Atheists hosted by Warm Cookies of the Revolution in Denver, Colorado in 2024.
    Grant Making

    As Washington Brawls, Betting on Communities to Fix What’s Broken

    By Drew Lindsay
    National funders back efforts to repair sewage, schools, civic health, and more. Is that a better investment than trying to stop polarization in politics?
  • Brightspot Icon Graphic 1680x1120px - The Commons in Conversation with Barbara Kingsolver.png
    Interview

    LISTEN NOW: Barbara Kingsolver on How Urban and Rural America Became Enemies

    By Chronicle Staff
    A conversation with the Pulitzer-Prize-winning author on Appalachia, her own nonprofit work, and how philanthropy can better serve the region.
The Commons
Drew Lindsay
Drew is a longtime magazine writer and editor who joined the Chronicle of Philanthropy in 2014.
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