> Skip to content
FEATURED:
  • America's Favorite Charities
  • Nonprofits and the Trump Agenda
  • Impact Stories Hub
Sign In
  • Latest
  • Commons
  • Advice
  • Opinion
  • Webinars
  • Online Events
  • Data
  • Grants
  • Magazine
  • Store
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
  • Jobs
    • Find a Job
    • Post a Job
    • Career Advice
    • Find a Job
    • Post a Job
    • Career Advice
Sign In
  • Latest
  • Commons
  • Advice
  • Opinion
  • Webinars
  • Online Events
  • Data
  • Grants
  • Magazine
  • Store
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
  • Jobs
    • Find a Job
    • Post a Job
    • Career Advice
    • Find a Job
    • Post a Job
    • Career Advice
  • Latest
  • Commons
  • Advice
  • Opinion
  • Webinars
  • Online Events
  • Data
  • Grants
  • Magazine
  • Store
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
  • Jobs
    • Find a Job
    • Post a Job
    • Career Advice
    • Find a Job
    • Post a Job
    • Career Advice
Sign In
ADVERTISEMENT

Philanthropy Today

A free email with news, trends, and opinion articles about the nonprofit world, as well as links to our tools, resources, and webinars. Delivered every weekday. Philanthropy Today subscribers also get a bonus weekly email called Philanthropy Today — The Commons, about how America’s nonprofits and foundations are working to heal the nation’s divides.

May 22, 2025
Share
  • Twitter
  • LinkedIn
  • Show more sharing options
Share
  • Twitter
  • LinkedIn
  • Email
  • Facebook
  • Copy Link URLCopied!
  • Print

From: Philanthropy Today — The Commons Weekly

Subject: Direct Mail's Decades of Damage — and How to Change (Opinion)

Visit The Commons for our latest content, and sign up for The Commons LinkedIn newsletter.

From senior editor Drew Lindsay: Direct mail, in its early days, felt like a democratizing force — “a way to reach ordinary people, invite them into causes, and build broad-based support,” writes fundraising consultant

We're sorry. Something went wrong.

We are unable to fully display the content of this page.

The most likely cause of this is a content blocker on your computer or network.

Please allow access to our site, and then refresh this page. You may then be asked to log in, create an account if you don't already have one, or subscribe.

If you continue to experience issues, please contact us at 571-540-8070 or cophelp@philanthropy.com

Visit The Commons for our latest content, and sign up for The Commons LinkedIn newsletter.

From senior editor Drew Lindsay: Direct mail, in its early days, felt like a democratizing force — “a way to reach ordinary people, invite them into causes, and build broad-based support,” writes fundraising consultant Jason Lewis this week in The Commons. Decades later, however, the opposite is true, he says. Direct mail and its many digital descendants have put nonprofit supporters on the sideline and rewired organizations for the worse.

“Instead of building relationships, organizations collected addresses,” Lewis writes. “Instead of organizing members, they segmented audiences. The mailing list replaced the meeting hall. Participation became a product: a compelling story, a crisp ask, a promised outcome.”

Read his essay, which includes recommendations for fundraisers that aim to put supporters back at the center of nonprofit work and “ask them to lead, not just give.”

Plus, major funders and nonprofits unite behind the Courage Project and a new award for “civic bravery.”

From The Commons

  • 1218254759
    Fundraising

    Direct Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better.

    By Jason Lewis
    Audience segmenting and Zip-code targeting trained nonprofit supporters to accept a passive role in causes they care about. The way forward puts them back at the center of the work.
  • FILE - United Way CEO Angela Williams poses for a portrait in Alexandria, Va., Aug. 26, 2022. (AP Photo/Andrew Harnik, File)
    Community

    Major Funders and Nonprofits Unite Behind ‘Courage Project,’ Announce Awards

    By Thalia Beaty, Associated Press
    The coalition will grant $5 million to recognize nonprofits and individuals who stand up for their communities.
  • Brightspot Icon Graphic 1680x1120px - The Commons in Conversation with Hali Lee.png
    Interview

    LISTEN NOW: Move Over, Mega-Donor: Philanthropist Hali Lee the Power of Collective Giving

    By Chronicle Staff
    The co-founder of the Donors of Color Network argues that giving circles and mutual aid are the real change-makers.
1747309035356.jpg

Inside the ‘Urban-Rural’ Antipathy With Author Barbara Kingsolver

In many of Barbara Kingsolver’s novels, characters who are very different from one another are thrown together, forced to interact, and maybe even form tight bonds. In her most recent, the Pulitzer Prize-winning Demon Copperhead, Kingsolver exposes readers to the diversity of people and experiences within Appalachia, a region often flattened into superficial portrayals that fuel what she describes as “urban-rural antipathy.” Through the novel, readers from the region can see themselves depicted in a more nuanced way, while outsiders can gain insights into an overlooked part of the country.

Join Chronicle of Philanthropy deputy editor Nandita Raghuram on Tuesday, June 3, at 11:30 a.m. ET for a conversation with Kingsolver on the ways fiction can tell the stories of people and places that politicians, pundits, and the public often ignore. And she’ll share a bit about her own philanthropy, including Higher Ground, a home she and her husband established for women recovering from addiction.

Register here for this free event.

5 Numbers About Trust in America

The Pew Research Center has published a range of its research on whether Americans trust institutions, political parties, and each other.

34 percent
Share of Americans who say “most people can be trusted” — down from 46 percent in 1972. Black people (21 percent) and Hispanic Americans (23 percent) have lower levels of trust than white people (40 percent) and Asian Americans (38 percent).

74 percent
Share of Americans who give to charity of those who believe “most people can be trusted.” Among those who say “most people cannot be trusted,” only 60 percent give to charity.

85 percent
Share of Americans who believe their elected representatives don’t know or care about what they think.

62 percent
Share of Republicans who view Democrats unfavorably — up from 21 percent in 1994.

54 percent
Share of Democrats who view Republicans unfavorably — up from 17 percent in 1994.

Webinars

  • 061225-Securing Large Grants - Graphics_COP_newsletter_Plain.jpg

    Today: June 12 at 2 p.m. ET | Register Now

    Attracting six-figure grants can be a game changer for nonprofits — offering the kind of funding that fuels growth, strengthens infrastructure, and drives long-term impact. Join us for Securing Large Grants: Strategies That Work to learn what it takes today to win major grants. Our speakers will walk through key steps for securing big grants — including how to position your mission, communicate your vision, and engage funders as long-term partners.

Online Forums

  • NewsletterPlain-600x500.png

    Today: June 11 at 2 p.m. ET | Register Now

    Nonprofit leaders face big challenges. Figuring out how to make revenue forecasts amid great economic uncertainty may be among the thorniest. Join us for Planning Amid Disruption: Navigating Tariffs, Recession Fears, and More to learn how to prepare budgets based on different scenarios. Kristine Alvarez of the Nonprofit Finance Fund, Myal Greene of World Relief, and Laurie Wolf of The Foraker Group will share their expertise.

Podcast

  • newsletter_540x360.png

    Listen Now: Leading Amid Economic Uncertainty

    How can nonprofit leaders steer their organizations through tough economic times? In our latest episode of the Nonprofits Now podcast, Chronicle CEO Stacy Palmer speaks with Myal Greene of World Relief and Aisha Benson of Nonprofit Finance Fund to get their advice on how to manage fiscal uncertainty.

Editor's Picks

  • AmeriCorps volunteers are sworn in for duty at a ceremony on the South Lawn of the White House on Sept. 12, 2014, during a 20th anniversary celebration of the of the national service program.
    The Trump Agenda

    AmeriCorps Cuts Threaten Service Programs and Their Unifying Power, Advocates Warn

    By Eden Stiffman
    The Trump administration intends to dismantle the national service program that fuels the work of big charities like Habitat for Humanity as well as local organizations and faith-based groups.
  • Copper Shores Community Health Foundation staff at a community GivingTuesday event in Hancock, Mich.
    The Commons

    Giving Campaigns in Every Community? GivingTuesday’s Big New Idea

    By Drew Lindsay
    The organization behind the annual post-Thanksgiving giving spree wants to help nonprofits and foundations create fundraising drives nationwide to help groups raise cash — and earn trust.
  • Brightspot Icon Graphic 1680x1120px - The Commons in Conversation with Stephen Heintz and Katie Loudin.png
    Interview

    LISTEN NOW: ‘Taking Action With Your Neighbors’: Inside a $30 Million Funder Collaborative

    By Chronicle Staff
    A conversation with Rockefeller Brothers Fund CEO Stephen Heintz and Katie Loudin of the West Virginia Community Development Hub about a national effort to strengthen democracy by improving life in rural communities.
The Commons
Drew Lindsay
Drew is a longtime magazine writer and editor who joined the Chronicle of Philanthropy in 2014.
ADVERTISEMENT
ADVERTISEMENT
  • Explore
    • Latest Articles
    • Get Newsletters
    • Advice
    • Webinars
    • Data & Research
    • Podcasts
    • Magazine
    • Chronicle Store
    • Find a Job
    • Impact Stories
    Explore
    • Latest Articles
    • Get Newsletters
    • Advice
    • Webinars
    • Data & Research
    • Podcasts
    • Magazine
    • Chronicle Store
    • Find a Job
    • Impact Stories
  • The Chronicle
    • About Us
    • Our Mission and Values
    • Work at the Chronicle
    • User Agreement
    • Privacy Policy
    • California Privacy Policy
    • Gift-Acceptance Policy
    • Gifts and Grants Received
    • Site Map
    • DEI Commitment Statement
    • Chronicle Fellowships
    • Pressroom
    The Chronicle
    • About Us
    • Our Mission and Values
    • Work at the Chronicle
    • User Agreement
    • Privacy Policy
    • California Privacy Policy
    • Gift-Acceptance Policy
    • Gifts and Grants Received
    • Site Map
    • DEI Commitment Statement
    • Chronicle Fellowships
    • Pressroom
  • Customer Assistance
    • Contact Us
    • Advertise With Us
    • Post a Job
    • Reprints & Permissions
    • Do Not Sell My Personal Information
    • Advertising Terms and Conditions
    Customer Assistance
    • Contact Us
    • Advertise With Us
    • Post a Job
    • Reprints & Permissions
    • Do Not Sell My Personal Information
    • Advertising Terms and Conditions
  • Subscribe
    • Individual Subscriptions
    • Site License Subscriptions
    • Subscription & Account FAQ
    • Manage Newsletters
    • Manage Your Account
    Subscribe
    • Individual Subscriptions
    • Site License Subscriptions
    • Subscription & Account FAQ
    • Manage Newsletters
    • Manage Your Account
1255 23rd Street, N.W. Washington, D.C. 20037
© 2026 The Chronicle of Philanthropy
  • twitter
  • instagram
  • youtube
  • facebook
  • linkedin