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Philanthropy This Week

This newsletter featured a roundup of the most important news, opinion, tools, and resources of the week. The last issue ran on May 31, 2025 and was replaced by Need to Know This Week.

January 11, 2025
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From: Marilyn Dickey

Subject: 2025 Trends That Will Change How Nonprofits Raise Money

2169887922
Getty Images

Good morning.

Possible changes in tax law, advances in artificial intelligence, and other factors could alter the way fundraisers do their jobs in 2025.

The Tax Cut and Jobs Act, which has likely cost charities $16 billion a year in gifts since it was enacted in 2018, will expire in 2025 — but a new tax law will almost certainly take its place.

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2169887922
Getty Images

Good morning.

Possible changes in tax law, advances in artificial intelligence, and other factors could alter the way fundraisers do their jobs in 2025.

The Tax Cut and Jobs Act, which has likely cost charities $16 billion a year in gifts since it was enacted in 2018, will expire in 2025 — but a new tax law will almost certainly take its place.

Nonprofits are hoping for legislation to create a charitable deduction for non-itemizers. Also on their wish list: payout requirements for donor-advised funds.

And artificial intelligence will continue to advance rapidly — but are fundraisers (and donors) ready? Many fundraisers have taken a peek at A.I., but will they keep up? And do donors want them to? One study found that 70 percent of donors earning $200,000 or more would “be discouraged from giving” to a nonprofit using A.I. in its appeals, reports Rasheeda Childress.

Rasheeda explores these changes and more in 5 Trends That Will Shape Fundraising in 2025, including strains on nonprofit finances and ongoing worries about the dwindling number of donors.

Other recent highlights:

  • Two nonprofit leaders offer tips on how to pull off a nonprofit merger. Both their organizations focused on coaching for children’s sports, and both wanted to expand their footprint. A merger seemed like the fastest way to achieve their goals. Those leaders, Janet Carter and Jason Sacks, explain how they dealt with communications — within their organizations and with donors and other stakeholders — and how they merged not just their organizations but their cultures and their boards.
  • Young progressive heirs to mining, oil, and other fortunes are defying their families’ approach to philanthropy — and sometimes even severing family ties. Some are connecting through nonprofits like Resource Generation and Solidaire to help them come to terms with their wealth, which may have come from industries like oil or weapons manufacturing, and direct their giving to nonprofits working on climate change or disarmament. Concerned about threats to diversity, equity, and inclusion efforts, some are planning to use all their stock market profits to support DEI groups.
  • And, finally, in our tribute to former President Jimmy Carter, M.J. Prest reflects on his extraordinary contributions to the nonprofit world in four decades after his presidency, which earned him a Nobel Peace Prize in 2002. “He’s going to be held up as a model for what the ideal post-presidency looks like,” Andra Gillespie, an associate professor of political science at Emory University, told M.J. “Everyone else’s post-presidency is going to be defined by him.”

— Marilyn Dickey, Senior Editor, Copy


Webinars

  • 011625_Donor Communications_COP_newsletter_Plain.jpg

    Today: January 16, at 2 p.m. ET | Register Now

    Start the year off strong and set your fundraising efforts up for success. Join us for Donor Communications 2025: Create a Strong Plan. You’ll learn how to map out a plan to manage all your communications and campaigns so you can stay on track throughout the year, strengthen ties with key donors, and hit your goals.

Online Forums

  • NewsletterPlain-600x500 (2).png

    Today: January 21 at 2 p.m. ET | Register Now

    December 9, 2024
    Join Chronicle CEO Stacy Palmer for Trends to Watch in 2025, a reporters’ roundtable. Our journalists will open their notebooks and share insights on trending topics such as managing today’s nonprofit work force, navigating an unsettled economy, and connecting with donors in changing times. Plus, they’ll share some new fundraising trends and preview the outlook for giving.

More News, Advice, and Opinion

  • 2095980362
    Opinion

    Could Term Limits for Nonprofit Leaders Ease the Burnout Crisis?

    By Chitra Aiyar
    Instituting fixed terms for executive directors would allow them to focus on their jobs, then exit before exhaustion sets in.
  • Woman considers taking a sabbatical from wealth, standing in front of a pile of cash.
    Opinion

    A New Year’s Resolution for the Wealthy: Take a Sabbatical From Getting Richer

    By Garrett Neiman and Otis Pitney
    By donating any wealth accumulated after January 1, people of means can help others and enrich their own lives.
  • NewsChildressAIEthics-iStock-2183554883
    Technology

    How to Use A.I. Effectively and Protect Your Organization’s Reputation and Values

    By Rasheeda Childress
    Experts say it’s critical for nonprofits to craft guidelines on A.I. use — and they offer advice on how to do it.
  • CONV-ImpactInvestors-011025.jpg
    Finances

    Many ‘Impact Investors’ Don’t Track Whether Their Investments Are Good for Society or the Environment

    By Lauren Kaufmann and Helet Botha
    Many just assume that certain businesses, such as solar energy companies, are inherently good for society rather than seeking information that might point to shortcomings in social performance.
  • A board covered in a sticky notes with new year's resolutions written on them.
    Advice

    New Year’s Resolutions for Nonprofits — and Tips to Make Them Work

    Whether you want to sharpen your leadership, fundraising, or grant-seeking skills this year, here is guidance on how to improve.

WHAT WE’RE READING ELSEWHERE

Public broadcasting stations around the country are preparing for an intense battle to preserve their federal funding as Trump ally Elon Musk targets them in his crusade to cut government spending. NPR and PBS funding has survived conservative opposition for decades, but leaders of NPR’s biggest member stations warned in a recent report that “it would be unwise to assume that events will play out as they have in the past,” given the free rein Trump is allowing Musk to rethink government functions. Conservatives say public broadcasting mocks their beliefs, while the system’s defenders say it is a crucial source for news and information, in rural communities especially. (New York Times)

Elon Musk donated $108 million worth of Tesla shares to multiple charities at the end of 2024, according to tax filings. The unnamed recipients have no plans to sell the 268,000 shares, the documents said. Musk, who Forbes estimates is worth $408.3 billion, made stock gifts worth billions in 2022 and 2021. Some of that went to his eponymous foundation, which counts the “development of safe artificial intelligence to benefit humanity” among its causes. (Reuters)

Many states that ban abortion have threadbare safety nets for families, and charities struggle to meet the need. In Tennessee, for example, Medicaid coverage has been precarious, with some unlawfully kicked out of a program that was not expanded as widely as envisioned under the Affordable Care Act. Facing their own challenges, nonprofits try to pick up the slack and connect clients to the limited government aid that is available. (Associated Press)

In addition to funding pressing needs, foundation money has been reshaping the economies of some of the country’s major cities. Local foundations are helping Pittsburgh become a center of artificial intelligence, robotics, and biotechnology research, and, in Tulsa, have funded the country’s most successful effort to lure highly paid remote workers. Insulated from the pressures of voters and shareholders, they can be flexible and patient, although they end their support once they determine a project can stand on its own. (Governing)

In their quest to expand their audience while bringing in more revenue, museums are turning all the knobs, including raising or canceling admission fees and offering a wide range of amenities. Some institutions, such as the Dallas Museum of Art, that hoped to make up for free admissions in other visitor spending have been disappointed and are leaning more on donor support. Meanwhile, many museums are going beyond restaurants and gift shops to offer classes, event spaces, and performances in the hopes of becoming community gathering spaces. (Observer)

NEW GRANT OPPORTUNITIES

Your Chronicle subscription includes free access to GrantStation’s database of grant opportunities.

Education: Through the 1954 Project initiative, CAFE Group awards $1 million unrestricted grants to leaders and their organizations advancing educational equity for Black students and communities in the United States. The program is designed for leaders with a proven track record of success in education that are ready to scale their impact. Applicants should demonstrate proximity, lived expertise, and a deep commitment to advancing equity for Black students and communities most impacted by systemic inequities in education. Eligibility forms due February 23.

Houses of Worship: The National Fund for Sacred Places, a program of Partners for Sacred Places in collaboration with the National Trust for Historic Preservation, offers financial and technical support to community-serving historic houses of worship across the United States. Matching grants ranging from $50,000 to $500,000 are available for significant capital projects addressing urgent repair needs, improving accessibility, or making vacant or underused space usable for community outreach. Applications accepted from January 10 to March 3.

Marilyn Dickey
Marilyn Dickey is senior editor for copy at the Chronicle of Philanthropy.
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