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Nonprofit Adviser

A weekly newsletter for Chronicle subscribers that features expert advice, tools, case studies, and trends to help nonprofit professionals raise money, communicate, and lead. Delivered every Monday. (Subscribers only.)

June 21, 2022
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From: Dan Parks

Subject: How Grant Makers Can Better Reach Community Groups

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My colleague Jim Rendon took a close look at a new guide created by the research organization Candid, which was compiled from interviews with 30 foundations and leaders in the field, to identify concrete ways grant makers can support grassroots groups and get scarce dollars to do more.

Although the guide focuses on those working to curb climate change, its ideas encourage all grant makers to support smaller community groups, which often are closest to problems that need solutions, and to do a better job of reaching nonprofits led by people of color. The guide suggests that grant makers:

Seek out overlooked nonprofits. Julie Broome, director of Ariadne, a network of Europe human-rights grant makers and an adviser for the report, told Jim that grant makers, especially those working on climate change, must examine our societies and systems and do some restructuring to become more equitable, reduce the impact on the planet, and help marginalized communities.

Learn from organizations already supporting grassroots groups. For example, re-granting groups like the Solutions Project and the Hive Fund can help large foundations distribute money faster than if they had to develop internal expertise “to understand whom to fund and how to work effectively with small groups.” Partnering and building networks can help money flow faster to those most in need.

Take an integrated view of complex problems. For example, climate change affects health, education, economic growth, immigration, and many other issues, and grant makers can innovate by supporting nonprofits that specialize in those areas. Big issues cut across many program areas, notes Janet Camarena, senior director of learning experience at Candid, who edited the guide. Nonprofits seeking grants should also keep this approach in mind because it may be possible to tie their work to larger issues.

The guide also names some benefits foundations may see from rethinking who gets grants and how. These include:

  • Pushing grant makers to develop systems for better listening to their grantees and getting to know the communities where they make grants, says Marion Gee, co-executive director of the Climate Justice Alliance.
  • Implementing solutions that come from community members, which builds popular support for changes among people in communities.
  • Increasing trust between foundations and previously overlooked communities to reduce disparities and the tendency of big environmental grant makers to fund large, white-led environmental groups.

To learn more about climate change grant making, read Jim’s special report on the billions of dollars donors are directing toward solutions. And learn about the ClimateWorks Foundation’s efforts to innovate as demand for relief from rising temperatures swells across the globe.

To dig deeper into new approaches to grant making, read this collection of opinion and how-to articles:

  • Foundation Demands for Expensive Reporting From Grantees Means Long-Neglected Groups Are Still Left Out
  • Sharing Philanthropic Power With Grantees Is Messy and Challenging but Worth the Effort
  • Grant Makers Can Advance Equity by Revealing ‘Invisible’ Communities
  • General Operating Support Is Vital to Advancing Equity, Strengthening Nonprofits, Say Leaders
  • Companies Should Make Their Philanthropy More Racially Equitable. Here’s How.
  • Grant Makers, Here Are 4 Ways to Demonstrate Respect and Empathy to Grantees
  • Young Organizers Are Taking On the Greatest Challenges of Our Time. Donors Need to Take Notice

Be well,
Dan Parks
Senior Editor, Digital and Data

Webinars

  • How to Foster Pay Equity for Fundraisers

    Today: How to Foster Pay Equity for Fundraisers

    Ensuring fair pay is vital to attract top talent in today’s hot job market. Plus, equal and transparent compensation helps create an inclusive culture that can reduce turnover. How can leaders ensure fair pay for fundraisers — or any nonprofit professionals — regardless of race, gender, or ethnicity? Join us on demand or live today, June 23, to learn how to identify pay disparities, correct them, and ensure hiring and compensation are fair over the long term. Register now and join us this afternoon. Plus, read this Chronicle article about how one of the featured groups achieved pay equity.
  • Today: A New, More Inclusive Era of Fundraising?

    Some nonprofits are creating networks of donors of color and fundraising roles that advance DEI, but critics say these positive changes are happening too slowly. What kinds of opportunities do these shifts present to fundraisers, donors of color, nonprofits seeking to attract them, and the larger nonprofit world? Join us today, June 29, at 2 p.m. Eastern. We’ll explore efforts to diversify donor pools and fundraising teams. Register now and join us this afternoon.

New Resources

  • A crowd of over 1,000 Solar workers, joined by advocates, environmentalists, conservationalists and climate activists, march in downtown Los Angeles, California on January 13, 2022. - The protest was held in an effort to save more than 50,000 green jobs in the rooftop solar industry from a public utility profit grab as California considers dropping some rooftop solar subsidies.
    Foundations

    New Guide Urges Grant Makers to Fund Climate Justice

    By Jim Rendon June 9, 2022
    Foundations can partner with grant makers that already work with small community-focused organizations, especially those run by people of color, and examine their existing grantees in other causes for opportunities to fund climate work.
  • Staring straight into the camera, younger adult white woman poses for a portrait, standing in the middle of a historic downtown. She is professionally attired in a neutral-toned dress. In the background, restaurants bustle and pedestrians cross the street.
    The Changing Nonprofit Workplace

    What Young Nonprofit Workers Want

    By Jim Rendon June 7, 2022
    Good pay, work-life balance, professional growth, and equitable workplaces are priorities. In a hiring crisis, nonprofits would be smart to pay attention.
  • WE WANT YOUR FEEDBACK - SPEECH BUBBLE CONCEPT
    Donor Relations

    Tips for Creating a Smart Donor Survey

    By Lisa Schohl May 19, 2022
    To build a donor survey that deepens connections and helps keep supporters giving, find out why they care about your work and what they value the most. Here’s expert advice on how to do that.
  • rendonhiringcrisis-lomneth-39-new
    The Changing Nonprofit Workplace

    The Nonprofit Hiring Crisis

    By Jim Rendon June 7, 2022
    Staff shortages and resignations are hampering nonprofits’ ability to do their work. Here’s how they are coping — and trying to remedy the situation.
  • New-danielspowershift-inside-tomac
    GRANT MAKING

    Are Foundations’ Doors Opening?

    By Alex Daniels May 3, 2022
    At the start of the pandemic, many foundations loosened grant requirements and vowed to give more to grassroots groups, especially those led by people of color. Two years later, it’s uncertain what will stick.

Tip of the Week


To demonstrate your nonprofit’s impact, focus on outcomes, not outputs. Outcomes are long-term changes in people’s lives or communities caused by your work. Experts say too many groups focus on outputs: the immediate results of activities, like the number of participants completing a program in the past year. “For example, if you’re looking to solve homelessness, it’s not just about getting that person a bed for the night, which would be an output,” says Kathleen Kelly Janus, author of the book Social Startup Success. Getting people off the street for the long term is an outcome. For more examples and tips on tracking and presenting data well, read Tips For Mastering Data To Demonstrate Impact and consult this tool kit: The Basics of Measurement: Start Here.

New Grant Opportunities

Your Chronicle subscription includes free access to the GrantStation database of grant opportunities.

Dan Parks
Dan joined the Chronicle of Philanthropy in 2014. He previously was managing editor of Bloomberg Government. He also worked as a reporter and editor at Congressional Quarterly.
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