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Fundraising Update

A weekly rundown of the latest fundraising news, ideas, and trends. The last issue ran on July 23, 2025.

January 29, 2025
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From: Rasheeda Childress

Subject: Donors Are Confident in the Economy, Plan to Give the Same or More in 2025

Welcome to Fundraising Update. This week, we explore how transactional fundraising practices lead to burnout via a Q&A. Plus, a new report raises concerns about how useful donor-advised funds are to charities.

I’m Rasheeda Childress, senior editor for fundraising at the

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Welcome to Fundraising Update. This week, we look at new research that shows donor confidence is high, and most plan to give the same or more this year. Plus, a judge steps in after Trump pauses federal grants.

I’m Rasheeda Childress, senior editor for fundraising at the Chronicle of Philanthropy. If you have ideas, comments, or questions about this newsletter, please write me.

Donors Are Confident in the Economy

Just weeks after the presidential election, a new survey captured a surge in economic confidence among everyday donors, even if their giving hasn’t caught up to the shifting mood just yet, reports my colleague Sara Herschander.

The share of donors expecting economic improvement in the next 12 months leaped to 39 percent in November, up from 24 percent in January 2024, according to Dunham+Company’s latest Donor Confidence Survey, marking the highest level of donor optimism since 2021. The findings paint a relatively rosy picture of giving in the year ahead, with slightly more donors indicating their intention to maintain or increase their support than in previous years.

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That doesn’t mean that fundraisers should celebrate any time soon. “I wouldn’t say, ‘OK, well, we can relax now,’” says Rick Dunham, founder of Dunham+Company, who noted that the decision to give is still “going to be determined by the action the charity takes in terms of engaging and inspiring their donors.”

The study, conducted in the weeks following the November election, surveyed 1,492 donors in the United States who had given at least $20 to charity in the previous year.

Most respondents predicted that the economy would improve or stay the same in the year ahead, the most optimistic forecast among donors since the onset of the Covid-19 pandemic.

Even as donors expressed optimism over the country’s economic outlook, they did not express plans to significantly increase their giving.

Nearly 80 percent of respondents — a 1 percent increase from the January 2024 survey — expect to give the same amount or more in 2025, the highest percentage since 2021 and a continuation of what the report calls “the healthy recovery from 2023.”

The share of donors saying they’d give less in the year ahead shrank to 14 percent by November 2024, down from 16 percent at the beginning of that year. That’s a modest but welcome sign amid what’s been called an exodus of everyday donors, with the share of Americans who give hitting record-breaking lows in recent years.

For more on the report, read Sara’s complete story.

Need to Know

“This order could decimate thousands of organizations and leave neighbors without the services they need.”

— Diane Yentel, president of the National Council of Nonprofits on President Trump’s directive to halt federal grant payments

In a surprise move on Monday evening, the Trump administration said it would pause all grants and loans disbursed by the federal government. Nonprofits scrambled for information and took legal action the following day, reports my colleague Alex Daniels.

Declaring that a Trump administration freeze on federal payments will have “catastrophic consequences” for charities that rely on government support, a coalition of nonprofits petitioned a federal judge Tuesday to block the Office of Management and Budget’s “temporary pause” of federal grants, loans, and assistance programs. Tuesday afternoon, the court ruled that the administration’s planned payment pause cannot go into effect without further review.

The complaint was filed with the U.S. District Court for the District of Columbia by Democracy Forward, a group consisting of the National Council of Nonprofits; the American Public Health Association; the Main Street Alliance, a small business network; and SAGE, an LGBT advocacy group. The complaint came within 24 hours of the payment stoppage being made public through news reports, rather than a formal announcement from the Trump administration.

“This memo — made public only through journalists’ reporting, with barely twenty four hours’ notice, devoid of any legal basis or the barest rationale — will have a devastating impact on hundreds of thousands of grant recipients who depend on the inflow of grant money (money already obligated and already awarded) to fulfill their missions, pay their employees, pay their rent — and, indeed, improve the day-to-day lives of the many people they work so hard to serve,” the Democracy Forward filing reads.

In the OMB memo, Matthew Vaeth, the agency’s acting director, directed federal agency heads to investigate whether their grants aligned with the new administration’s mission to get taxpayers relief in the face of inflation, create a safer country, and “ending ‘wokeness’ and the weaponization of government.”

The OMB directive, which follows President Trump’s January 21 executive order meant to curtail diversity, equity, and inclusion programs both inside and outside the federal government, says the pause in payments is temporary. Agency heads were given until February 10 to report to political appointees whether their activities were in step with the Trump agenda.

Wrote Vaeth: “The use of Federal resources to advance Marxist equity, transgenderism, and green new deal social engineering policies is a waste of taxpayer dollars that does not improve the day-to-day lives of those we serve.”

The memo has sent nonprofits into a rush to find out if their funding will be cut, diverting staff time and resources to communicate with their beneficiaries what that means, said Beth Gazley, professor at Indiana University’s Paul H. O’Neill School of Public and Environmental Affairs.

Nonprofit leaders said the seriousness of the freeze could not be overstated. Diane Yentel, president of the National Council of Nonprofits, called it a potential “five-alarm fire.”

“This order could decimate thousands of organizations and leave neighbors without the services they need,” she said in a statement.

For more on this breaking news story, read the rest of Alex’s story, and look for updates in Philanthropy Today if more news breaks.

Plus …

  • MacKenzie Scott inspires more big donors. A tech mogul, inspired in part by philanthropist MacKenzie Scott, is itching to give away his money — quickly. Jeff Atwood, computer programmer, blogger, and entrepreneur, pledged to give away half his family’s wealth over the next five years, reports my colleague Eden Stiffman.

    He plans to put tens of millions of dollars toward “efforts ensuring that all Americans continue to have access to the American Dream.” Atwood, who grew up with modest means, co-founded the question-and-answer network Stack Exchange, which contains the popular Stack Overflow forum for developers. The site sold in 2021 for $1.8 billion, turning Atwood and dozens of his colleagues into millionaires.

    “I lived the American Dream,” Atwood said in an emotional interview. “The American Dream doesn’t end with you getting rich. It ends with you helping everyone else get to where they need to be too,” he said, breaking into tears. He went on to say he wished “more rich people would really stand up and do this.”

    For more on Atwood’s plan and his past giving history, readEden’s entire story.

Upcoming Online

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Today: February 6 at 2 p.m. ET | Register Now

Corporations provide many forms of valuable support to nonprofits. Join us for Unlocking Corporate Grants and Partnerships where you’ll learn how — and why —businesses partner with nonprofits, what they look for in potential collaborations and grantees, and how to engage employees in ways that help your organization and deepen ties with companies.

Gift of the Week

Carol and John Walter gave $25 million to the Conservancy of Southwest Florida. The funding will pay to build a new visitor center, expand the conservancy’s public education programs for children and adults, and support collaborative efforts with local schools, artists, and other organizations.

The gift will also be used to create new interactive exhibits and develop new spaces where visitors can connect with nature. John Walter is a retired corporate executive.

For other notable gifts this week, read my colleague Maria Di Mento’s Gifts Roundup column. To learn about other big donations, see our database of gifts of $1 million or more, which is updated regularly and has data going back to 2000.

Advice and Opinion

How to Use A.I. Effectively and Protect Your Organization’s Reputation and Values. Experts say it’s critical for nonprofits to craft guidelines on A.I. use — and they offer advice on how to do it.

A New Year’s Resolution for the Wealthy: Take a Sabbatical From Getting Richer (Opinion). By donating any wealth accumulated after January 1, people of means can help others and enrich their own lives

What We’re Reading

Change to search-engine ads hurts nonprofits’ bottom lines. Google made a change to its advertising program that is causing nonprofits to pay more when they buy search-engine ads and possibly deterring donors, reports the New York Times. Beginning in 2023, Google stopped restricting advertisers from using trademarks that belong to other organizations. Google’s search-engine ads work by allowing advertisers to bid how much they’ll pay to advertise on a search. Bids were done in advance, with the search-engine algorithm picking the winner that offered the most money. When organizations that didn’t own the trademark couldn’t bid for advertisements on that trademark, that limited the number of bids and the expense. Once the change was made, for-profit groups began bidding for ads at higher prices and winning.

The for-profits are often other search engines, the article said. It provided the example of an ad seen on Google search results: “‘Amnesty International website — right here.’ The nonprofit’s website was not, in fact, right there. Under the link was an offer to ‘Search Here Now!’ according to the text of the ad, which was archived.”

Potential donors clicking on ads that take them to sites that aren’t affiliated with the charities could be depressing donations, the article said. “Nonprofits are probably losing revenue from donors who never make it to their websites after being redirected to Ask’s sites,” Arielle Garcia, director of intelligence at Check My Ads, an online advertising watchdog, told the newspaper. (New York Times)

Rasheeda Childress
Rasheeda Childress is the senior editor for fundraising at the Chronicle of Philanthropy, where she helps guide coverage of the field.
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