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Fundraising Update

A weekly rundown of the latest fundraising news, ideas, and trends. The last issue ran on July 23, 2025.

September 18, 2024
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From: Rasheeda Childress

Subject: Generosity Report Offers Advice For Stemming Tide of Declining Donors

Welcome to Fundraising Update. This week, we look at how organizations plan to use an A.I.-powered fundraiser to interact with donors. Plus, we delve into the mindset of the ultra wealthy and how donating changes them.

I’m Rasheeda Childress, senior editor for fundraising at the

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Welcome to Fundraising Update. This week, we dig into the Generosity Commission’s findings on everyday donors. Plus, a look at how the Fearless Fund settlement could impact race-based grants and scholarships.

I’m Rasheeda Childress, senior editor for fundraising at the Chronicle of Philanthropy. If you have ideas, comments, or questions about this newsletter, please write me.

Thanks to our sponsor DonorPerfect for supporting Fundraising Update.

A Road Map to Fix the Generosity Crisis

For years, fundraisers have watched the decline in everyday donors, and many have turned to major donors to fill in the gaps. A long-awaited report from the Generosity Commission delves into the problem and offers solutions, reports my colleague Sara Herschander.

Composed of 17 experts across the philanthropic sector, the commission has spent the last three years dissecting Americans’ dwindling participation in formal charitable giving and volunteering. Their findings suggest that the decline in everyday generosity may be both a symptom of the country’s social ills, from social isolation to political polarization, and — if nonprofits can reverse the tide and embrace new forms of American generosity — a possible antidote. At stake, the commission argues, is not just the health of nonprofits, but the vitality of civil society itself.

“Not only is generosity the fuel in the tank as far as American civil society goes,” said Eboo Patel, president of Interfaith America and a commission member. “But it is what I would call a deeply held and widely shared value amongst diverse people. Muslim and Jewish. Republican and Democrat. Black and white.”

Volunteers give food to shoppers
Lori Cannava
There are millions fewer volunteers today than there were in the early aughts. Above, Kimberly Fasano, left, volunteers at the City Harvest Sunset Park Mobile Market in Brooklyn.

Indeed, 74 percent of Americans say they aspire to be generous, according to a 2022 survey by the Generosity Commission. Yet, today there are millions fewer volunteers and tens of millions fewer everyday donors than there were in the early aughts. The share of U.S. households that donated to a charity fell from 65.4 percent in 2008 to less than half of households — 49.6 percent — in 2018, the last year for which such data exists, according to the Philanthropy Panel Study by the Lilly Family School of Philanthropy at Indiana University.

Though Americans seem eager to exercise generosity, they do so at lower rates each year.

“The nonprofits most harmed by the drop in everyday giving have been small, community-based, people-serving nonprofits, often with a budget of $100,000 or below,” said Jane Wales, co-chair of the Generosity Commission and executive director of the Aspen Institute’s philanthropy program.

Nine Recommendations

The Generosity Commission published nine recommendations for bringing back everyday donors, in a list that is as wide-ranging as the reasons for the exodus.

Among them are calls for better data to understand Americans’ shifting giving habits, and policy changes like expanding tax incentives for charitable giving. The recommendations also emphasize the roles that businesses, community foundations, and young people may have to play in bringing everyday generosity back.

For more on the recommendations, read the rest of Sara’s story.

Need to Know

“Even more surprising than the legal attacks is the dissipation of public will and support and the reluctance of funders and the public sector to double down on their racial justice commitments.”

— Activist Marc Philpart on a legal settlement that disbands a race-based grant program

The settlement of a case last week that would have tested whether charities can make grants based on race — and perhaps put the decision before the Supreme Court — has left the issue in a legal gray zone, reports my colleague Alex Daniels.

In the settlement, the American Alliance for Equal Rights, a litigation nonprofit run by conservative activist Edward Blum, agreed to drop its suit — and the Fearless Fund, an Atlanta venture fund that has an associated foundation, agreed to discontinue a grant program that gave money exclusively to Black woman entrepreneurs.

As affirmative action lawsuits proliferate across the country, some grant makers said they would continue making grants that specify grantees based on race

“We’re going to stick with it,” said Toya Fick, president of the Meyer Memorial Trust in Oregon. “We’re not dampening or changing our language about what we’re aiming to do, who we are, and who we serve.”

Joanna Jackson, president of the Weingart Foundation in California, is of a similar mind. Weingart is not “directive” in how grantees use its money because it largely gives unrestricted grants. That approach may reduce the foundation’s exposure to affirmative action opponents.

Still, Jackson said, “there’s nothing against the law about having a mission that is advancing racial justice.”

Legal experts offered varying interpretations of the settlement’s implications.

By coming to terms on the case, the Fearless Fund avoided a final judgment and the creation of a legal precedent, said Scott Curran, a legal consultant to foundations and the former general counsel at the Clinton Foundation.

“The settlement takes it out of the courts and relieves everyone of a judicial disposition of the case,” he said.

Skylar Croy, a lawyer at the Wisconsin Institute for Law & Liberty, a conservative legal nonprofit, sees it differently. The settlement is “an undeniable win” for opponents of affirmative action, Croy said, adding that while no final judgment was reached, the preliminary injunction would be cited as precedent outside of the 11th Circuit.

To learn more about the settlement, read the article. To understand how the settlement will impact nonprofits and college campuses with race-based grants or scholarships, be sure to attend the Chronicle’s free Sept. 24 online forum, The Future of Race-Based Grant Making. Stacy Palmer, CEO of the Chronicle of Philanthropy, will talk to three experts about what comes next.

Plus ...

  • How the Buffett Children Might Give to Charity. Warren Buffett announced in June that he would donate his fortune, now valued at nearly $144 billion, to a charitable trust managed by his three children when he dies, instead of giving it to the Gates Foundation, as he indicated 18 years ago. The next generation of Buffetts will then have 10 years to give the money away, Warren Buffett said.

    How they will share that fortune with charities is something many are wondering, reports Thalia Beatty, who covers philanthropy at our partner the Associated Press. In a relatively rare interview, Howard Buffett, 69, said he couldn’t predict exactly how he and his siblings would give away their father’s fortune. However, he said they would continue to take risks and find ways to make the biggest difference as their father recommended.

    “I can tell you, we’ll sit down in a room when the time comes, and we’ll get it figured out pretty quickly,” he said, acknowledging that the directive to donate all the money within 10 years was a challenge.

    The siblings’ different ways of thinking and approaches to giving are assets, he said. “We’re going to bring all of our collective experience together,” he said. For more, read Thalia’s entire story.

Online Events

091924_How to MeasureV2.ai_COP_newsletter_Plain.jpg

September 19 at 2 p.m. ET | Register Now

Join us for How to Measure and Convey Impact, a session designed for communications and fundraising professionals. You’ll learn from Cindy Eby, founder and CEO of ResultsLab; Deidre Kennelly, principal of Kennelly Consulting; and Isis Krause, chief strategy officer at Philanthropy Together, how to collaborate with program staff to demonstrate the difference your organization makes.
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September 24 at 2 p.m. ET | Register Now

Join the Chronicle’s Stacy Palmer for The Future of Race-Based Grant Making, a conversation with Roger Colinvaux of The Catholic University of America, Marc Philpart of the California Black Freedom Fund, Carmen Rojas of Marguerite Casey Foundation, Thomas Saenz of MALDEF, and Olivia Sedwick, the Lawyers’ Committee for Civil Rights Under Law. They’ll discuss what comes next now that the Fearless Fund settled a court case that was widely watched as a barometer of what grant makers can do in the wake of the Supreme Court’s affirmative action ruling.

Gift of the Week

Stephen and Barbara Slaggie pledged $50 millionto support the Mayo Clinic Comprehensive Cancer Center’s efforts to expand access to cancer care and clinical trials to more patients throughout the country.

The money will help the organization develop new digital tools and partnerships with local health care providers, community groups, and other nonprofits to reach underrepresented people who have lacked access to comprehensive cancer care, screening, and trials.

For other notable gifts this week, read my colleague Maria Di Mento’s Gifts Roundup column. To learn about other big donations, see our database of gifts of $1 million or more, which is updated regularly and has data going back to 2000.

Advice and Opinion

Create a Winning Year-End Strategy in 2024: Here’s How.This giving season will finish off a complicated year. Experts share nine ways to build a strong campaign despite the challenges — and hit annual revenue goals.

My Nonprofit Was Ghosted by MacKenzie Scott. It Still Haunts Me (Opinion). Left in the dark about where it went wrong, the author’s organization has become an underdog in its field as those who received Scott gifts flourish.

What We’re Reading

Lessons from MacKenzie Scott. Other billionaires could learn a thing or two about giving from MacKenzie Scott, says Hans Peter Schmitz, a professor of nonprofit leadership at North Carolina State University. In an interview with Business Insider, he argues Scott’s no-strings-attached giving is a good model.

“First, she is strategic in her giving,” Schmitz told the publication. “Second, she tends to invest more directly in social justice issues such as women’s rights and Historically Black Colleges and Universities. Third, she has control over who receives her donations via consulting groups that select the top nonprofits in a given field, but limits that control to the front end of the philanthropic process. Fourth, she does not have a powerful grant system or foundation established, and does not want to tell recipients what to do with the money.”

Schmitz goes on to praise Scott’s trust-based philanthropy, adding, “She trusts those closer to the ground to do their job without her micromanaging funded projects. Other billionaires could learn from this by removing themselves more from the entire philanthropic process and empowering more those who are doing the actual work.” (Business Insider)

Rasheeda Childress
Rasheeda Childress is the senior editor for fundraising at the Chronicle of Philanthropy, where she helps guide coverage of the field.
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