The number of people who give modest gifts to nonprofits has been falling for years, yet few organizations have shifted their fundraising tactics. Many rely on email and direct mail campaigns that feel impersonal and persistent.

How can fundraisers move away from a transactional approach to their small-dollar donors and inspire people to give more than once? How can A.I. enable groups to personalize mass appeals in ways that inspire donor loyalty?

Watch this free online forum to learn how some groups are taking a relational approach to everyday donors with impressive results.