Zoe Lee
Lecturer in Marketing
Cardiff University
Zoe Lee is a senior lecturer in marketing at Cardiff University.
Stories by This Author
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Fundraising ResearchWhen Charities Engage in ‘Brand Activism’, Research Shows They Must Demonstrate Bravery to Attract Donations
Charities often rely on “warm and fuzzy” images and “poverty porn” tactics to attract donations. But in recent years, some U.K. nonprofits have shifted toward activism-driven campaigns.
