Matt Watkins
Matt Watkins is the CEO and principal consultant at Watkins Public Affairs.
Stories by This Author
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Opinion | Watch Your LanguageWhy Philanthropy’s Democracy Talk Turns People Off
Here are the words that leave average Americans cold — and the language that could connect them to the billion-dollar fight to strengthen the country. -
Opinion
7 Words That Can Restore Trust in Philanthropy
The language nonprofits use can push people away. Here’s how to invite them in and build connection. -
Opinion
Adapt or Resist? How to Survive the Threat of Political Litmus Tests for Federal Grants
A new executive order gives presidential appointees the power to reward allies and punish opponents. Here are seven actions nonprofits can take to lessen the blow. -
Opinion
Philanthropy’s Trigger Words — and How to Make Your Message Clear
You say ‘equity.’ They hear ‘exclusion.’ Strategies for getting everyone on the same page. -
Opinion
Word Jumble: When Nonprofits Talk Fancy, America Tunes Out
Our language is packed with elite-sounding jargon. It is ineffective — and dangerous — amid today’s heightened distrust of institutions and growing hostility to the sector.
