Jessica Vredenburg
Senior Lecturer of Marketing
Auckland University of Technology
Jessica Vredenburg is a senior lecturer of Marketing at Auckland University of Technology.
Stories by This Author
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Fundraising ResearchWhen Charities Engage in ‘Brand Activism’, Research Shows They Must Demonstrate Bravery to Attract Donations
Charities often rely on “warm and fuzzy” images and “poverty porn” tactics to attract donations. But in recent years, some U.K. nonprofits have shifted toward activism-driven campaigns.
