Jason Lewis
Jason Lewis is the founder of Responsive Fundraising.
Stories by This Author
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FundraisingDirect Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better.
Audience segmenting and Zip-code targeting trained nonprofit supporters to accept a passive role in causes they care about. The way forward puts them back at the center of the work. -
Opinion
What Fundraisers Can Learn From Jerry Falwell and the Conservative Movement
The Moral Majority’s long-game strategy offers a framework for fundraisers seeking sustainable success, regardless of their politics. -
Opinion
Your Secret Weapon in These Divisive Times? Fundraisers
They have the skills to break through polarization and build bridges to donors with a wide range of views — exactly what organizations need as the new administration takes office and red-blue tensions simmer. -
Opinion
Are Fundraisers to Blame for the Giving Crisis?
The fundraising powerbrokers at the Generosity Commission overlook their own role in alienating everyday donors.
