Amanda Spry
Lecturer of marketing
RMIT University
Amanda Spry is a lecturer of marketing at RMIT University.
Stories by This Author
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Fundraising ResearchWhen Charities Engage in ‘Brand Activism’, Research Shows They Must Demonstrate Bravery to Attract Donations
Charities often rely on “warm and fuzzy” images and “poverty porn” tactics to attract donations. But in recent years, some U.K. nonprofits have shifted toward activism-driven campaigns.
