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How to Use Social Media to Rally Supporters

By  Allison Fine
July 25, 2013
Anti-abortion and abortion-rights activists gather at the Texas state capitol on July 12, 2013.
Mirsasha/Flickr
Anti-abortion and abortion-rights activists gather at the Texas state capitol on July 12, 2013.

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Texas state senator Wendy Davis became a social-media heroine last month when she staged a successful marathon filibuster to derail a controversial anti-abortion bill.

Ms. Davis’s ability to stand and talk for hours drew a lot of attention, but it was the efforts of social-media strategists working behind the scenes that helped fan the flames of public dissent against the bill.

In this month’s episode of Social Good, two of the activists who led the social-media campaign, Jessica Luther and Virginia Pickel, discuss how they used social networks to rally supporters—and how others can use similar tactics to advocate for their own causes.

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Texas state senator Wendy Davis became a social-media heroine last month when she staged a successful marathon filibuster to derail a controversial anti-abortion bill.

Ms. Davis’s ability to stand and talk for hours drew a lot of attention, but it was the efforts of social-media strategists working behind the scenes that helped fan the flames of public dissent against the bill.

In this month’s episode of Social Good, two of the activists who led the social-media campaign, Jessica Luther and Virginia Pickel, discuss how they used social networks to rally supporters—and how others can use similar tactics to advocate for their own causes.

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Read other items in this Build a Stronger Social-Media Presence package.
We welcome your thoughts and questions about this article. Please email the editors or submit a letter for publication.
Allison Fine
Allison Fine is president of Every.org, a nonprofit that makes online giving easy and fun.
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SPONSORED, GEORGE MASON UNIVERSITY
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