Communications

Communications professionals are vital to raising nonprofits’ profiles; marketing events, online campaigns, and programs; and keeping donors informed. In this collection, you’ll find insights from peers, templates for accomplishing common goals, and reporting from our newsroom that highlights successful communications strategies and tactics.

Communications

Give Social Media a Rest and Engage Donors More Meaningfully

The Latest

More Communications Advice

Donor Communications

Strengthen Your Donor Communications and Raise More: Here’s How

February 3, 2025

A collection of advice from experts to help you stay in touch with supporters throughout the year, keep them inspired, and meet revenue goals.
Fundraising

Build a Smart Outreach Plan to Keep Donors Close — and Meet Revenue Goals

By Lisa Schohl January 30, 2025

A thoughtful and flexible plan for donor communications is needed more than ever. Here are some creative ideas and key steps to take.
Demonstrating Impact

Show How Your Nonprofit Is Making a Difference: 10 Dos and Don’ts

By Lisa Schohl September 23, 2024

Tips from experts that can help you measure results, share them in meaningful and inspiring ways, and avoid common pitfalls.
Fundraising

10 Ways to Engage Donors of All Generations

By Lisa Schohl November 27, 2023

Offer hands-on ways to contribute, build ties with existing donors’ younger family members and friends, and more tips from experienced fundraisers and consultants.
Online Fundraising

3 Traps to Avoid in Year-End Fundraising

By Chris Maddocks November 14, 2023

Anxiety and uncertainty can lead to questionable online fundraising tactics. Don’t adopt these practices, which yield only short-term gains.
Online Fundraising

9 Simple Ways to Raise More Online — and Reach Year-End Goals

By Lisa Schohl October 16, 2023

Find social-media influencers in your nonprofit’s network, enlist trustees to help kickstart and promote campaigns, and more tips from experts.
Video

How Nonprofits Are Using Data to Attract and Retain Members

By Sara Herschander April 4, 2023

Several experts joined the Chronicle to discuss how data insight can help organizations recruit, retain, and engage members in their programming.
Donor Relations

How Nonprofits Can Better Engage Young People

By Alex Counts, Sejal Desai, and Jay Sehgal December 15, 2022

Ways to market to them, make events more youth-friendly, and recruit people under 40 to your board.
Year-End Fundraising

9 Tips to Build a Smart Year-End Campaign in Challenging Times

By Lisa Schohl August 16, 2022

Advice from veteran fundraisers on how to stand out from the crowd and achieve your goals.
Donor Relations

Tips for Creating a Smart Donor Survey

By Lisa Schohl May 19, 2022

To build a donor survey that deepens connections and helps keep supporters giving, find out why they care about your work and what they value the most. Here’s expert advice on how to do that.